Kia Motors Introduces New Flagship Sedan In National Marketing Campaign Set To A Remix Of David Bowie’s “Let’s Dance”

For decades, former classmates have gathered at reunions across the country to catch up and answer the age-old question of “whatever happened to…?”  After 18 consecutive years of market share growth, Kia Motors America (KMA) is turning heads with the arrival of its most powerful and technologically-advanced vehicle – the 2014 Cadenza – which navigates the streets of New York City in a new national ad campaign before confidently delivering its stiletto heel-wearing driver to her 20-year reunion as stunned onlookers realize they may have not noticed her in the past, but now she is truly “impossible to ignore.”

Set to InFiction’s remix of “Let’s Dance,” originally by David Bowie, and featuring high-end fashion model Teresa Moore, the 30-second “Reunion” spot gives viewers a host of reasons to take notice of Kia and the new Cadenza, chief among them are the flagship sedan’s eye-catching European-inspired styling, first-class appointments, advanced technology and dynamic driving characteristics.

“The Cadenza signals a new era for the Kia brand – it takes people by surprise when they see and experience all of the technology and premium amenities it has to offer, and the class reunion metaphor provides the perfect storytelling platform for a vehicle that that stands out from the competition and symbolizes a remarkable coming-of-age narrative,” said Michael Sprague, executive vice president, marketing & communications, KMA.  “‘Reunion’ reflects on just how far Kia has come in an extremely short period of time and speaks to our commitment to advancing value to new levels of sophistication.”

Created by David&Goliath, KMA’s advertising agency of record, “Reunion” can be viewed now at YouTube.com/Kia, and the fully integrated marketing campaign will incorporate TV, digital, print and social media components. 

Courtesy of: Kia Newsroom