The Winning Tradition Continues: Kia and the NBA

As has been customary as of late, Kia awards NBA players for winning certain awards and honors with a brand new version of a vehicle.  The good that comes from this goes well beyond an award.  This year the winner of the New Sorento was Lou Williams.  He won the NBA Sixth Man award.  To us, he won more than that.

The sixth man award is for the bench player that makes the biggest contribution to their team.  A substitute role for a player good enough to be a starter.  That is the epitome of Louis Williams of the Toronto Raptors.  Well after he won the award, he made a gesture that shows he is more than just a talented basketball player.  He asked Kia to send his Sorento to The Remix Project.  It is a Toronto & Chicago based organization that works to help young people from disadvantaged communities.  Lou finished the season averaging over 15 points coming off the bench.  He was the first Raptor to win any NBA award since 1999.  

Kia decided not to sit on the bench.  They plan on giving away a new Sorento to the charity of choice for all 5 winners of the NBA’s 2014-15 end of the year awards.  This is exactly what makes Kia such a special car company.  It isn’t about the publicity.  It is about doing the right thing.

Come see what award winners drive today at Capitol Kia 13573 U.S. Hwy 183 N. Austin TX or give us a call at 512-583-1900 today!